4.28.2011

Come on America, Seriously

One would think that by visiting the Paleonola blog site you'd hear all about grain-free granola, 24/7 - 365.  I hate to break it to you but even the most creative folks in the world couldn't talk about granola everyday.  That's why we focus our efforts on providing you with information about Paleo living whether it pertains to our company or not.  If we have a new product or host a contest you'll definitely hear about it, but most of the time we're trying to influence people to make lifestyle changes for their own well being.

However, it's a constant up hill battle.  Being a Providence based company is great but the dominance that DD's has over the New England area is just mind boggling.  Yup, I said it, the "America Runs on Dunkin" slogan is great marketing propaganda but the fact that it's basically true is somewhat disturbing when we're trying to teach people the right and wrong ways to fuel our bodies.  My guess is the majority of American isn't running anywhere, especially on this sludge.  Just to be perfectly clear though, as a Paleo style eater, we drink coffee - black, and there's nothing wrong with that.

Are we shouting about Paleo and only being heard by the few devoted followers?  Sometimes is seems like we can talk about Paleo living and it's benefits till the cows come home and then watch someone nod and agree with us only to find them cramming a bagel down their pie hole hours later.   This leads us to believe that we need a different way to reach people, something more powerful.

No comments:

Post a Comment