How Did We Get Here

So why did we decide that Paleonola was a must?  Well, for many reasons.  The first being that the quality of snacks out there is pretty dismal.  If you take a trip to your local grocery store and look at the 40,000+ different products available you can probably count on one or two hands the products that you will benefit from.  Even still, most of those products will be found in the produce section and cannot be found anywhere inside the aisles themselves.

Secondly, we're active people.  We wanted to be able to throw something into our backpack besides a piece of fruit and push the limits.  Whether we were working out or mountain biking, our goal was it had to be convenient.  There are a few options out there, like grass-fed beef jerky, that you can look to as a quick and healthy snack that can provide the energy needed to explore new adventures every day, but there was a need for something different.  We began to explore the possibilities of combining rich energy food sources with different natural spices to provide a snack that would be satisfying to every palate.

Thirdly, we wanted to provide Paleo-goers with a snack that would allow them to curb their desires to step outside of the Paleo realm eating foods that were a lot less satisfactory just because they were HUNGRY and there weren't any other options available.  We have found that when you are hungry this is the most frequent time to fall victim to the poorer food choices.

Fourthly, we wanted to create a product that the Paleo community could share and embrace.  It's very important to us to constantly educate others about the benefits of the Paleo lifestyle because we are the minority for right now.  Our goal looking towards the future is be a part of the shift in the way foods are produced and consumed.  Stay tuned as we will be doing a future posting on similar companies trying to make a difference.